CJ Hunt: The Perfect Human Diet, The Evolution of Paleo, & Why You Shouldn’t Trust the News

hi folks this is Abel James and thanks so much for joining us on fat-burning man where we talk about real food and real results on this week's show we're here with CJ hunt the man behind the hit documentary the perfect human diet among other things you're going to learn why you should not get your health information from the news and media take it from CJ he's an insider so before we get to the show I'm going to share the review of the week this one is from Tony and he says life-changing I stumbled onto this podcast and it has changed my life I've lost 73 pounds and more importantly I'm off all my meds I had been on blood pressure and statin medications for 20 years I'm a zealot and I'm learning more about nutrition every day Tony we need more zealots like you keep on fighting the good fight and congratulations man so if you've changed your body and life and you want to let me know go ahead and leave a review on iTunes for fat burning man or wherever else you might be listening to are watching the show stitch your YouTube anywhere or if you just dig the show in general please take a quick second to leave a review it really helps get the word out there to more people you can also always drop me a line a table at fat-burning mancom to share your story your before and afters or anything else always love hearing from you guys so I I want to remind some of you newer listeners who might not be familiar with some of my back story why I started the fat burning man show in my early 20s I followed my doctor's advice I ate low-fat almost zero dietary cholesterol I was told to exercise more and also take pills for sleep allergies underarm sweat high blood pressure and more but over the course of time I was getting fatter and sicker and I didn't want to be popping pills for the rest of my life so when my apartment building burned down this is the Cliff Notes version I took a good hard look at at my reflection in the mirror which is basically all that I had and my face was inflamed I was overweight I was pretty much out of gas out of energy and despite following this advice so well for my doctor in the traditional media eat less exercise more and all the other conventional wisdom I it was clear that that was not working for me so I decided to dig in do a lot of research and and try something different and one of the things that shocked me was once I started treating food as medicine exercising in a different way getting back to my roots essentially going outside having fun and playing again my body responded so quickly I lost twenty pounds in just over a month I went back to being a young strapping youth like you're supposed to be when you're young and energetic and I wanted to help spread the news essentially showing that there is an alternative because I was kind of mad you know I was following the bad advice really really well and that's what was making me fat and sick the the pursuit of health so I started this show as a free show that would be uninfluenced by commercialism conventional wisdom drug companies supplement companies and all the rest of that stuff so that we could bring alternative health to as many people as possible so I started this show to help listeners like you reclaim your health and happiness by eating real food exercising outdoors and making simple changes to your habits now I've been approached by an ungodly number of companies that want to advertise on this show but I want to keep it as independent and uninfluenced as I can without losing my pants you know paying for the the software the hosting and the wonderful team that helps me get this show out to you so the way that I cover the cost of hosting software editing and other expenses in bringing the show to you is by creating courses ebooks apps and a premium online community for listeners and readers who want the best content all in one place so this week I hope you'll consider joining us in our premium online community the fat burning tribe it's where we share our outrageously tasty recipes fat burning workouts and healthy living strategies we have a Facebook group with hundreds of members from all over the world sharing successes meals and tips for living a better life we update the members area at least three times a week with a new video recipe article or exclusive giveaway and every month my wife Allison and I hop in front of the camera and answer your questions on how to upgrade your health in a world that sometimes seems like it's stacked against us so if you'd like to join our community we've opened up a few spots for you to join for just $1 for your first month we'll be closing the doors on that particular offer very soon so don't miss out just go to fat-burning tribe com to sign up alright so on to the show with CJ hunt on this show you'll learn why you should not get your health information from the news the surprising role of animal foods in the true Paleo diet how the media machine tries to confuse us why you should eat marrow and brains and much more alright let's go hang out with CJ all right folks we're here today with CJ hunt the writer producer and host of the breakout film hit the perfect human diet a modern day renaissance man CJ has enjoyed a career that spanned motocross racing and theme park announcer - over 20 years in broadcasting and voiceovers TV host television and movie actor and author we're gonna have some fun how's it going CJ good and that's all shocking but true I love it so me we got to meet at the very first paleo effects conference in Austin Texas it's but one three years ago now I guess yeah which was such an exciting moment pretty much everybody was there who's somebody now right like except everyone was nobody there except for Mark Sisson well yeah yeah exactly and then and I think Rob's book may have just really started writing skyrocketing and you know lane sebring was there and he you know I'm sure we'll talk about him and yeah it was it's very interesting and it was interesting to watch since I know we'll talk about that about who emerged and who grasped the idea and and wanted to run with it so yeah what media did with it since then - oh my oh my god yes yes we will have to talk about that we will talk about that but let's start with that in case people aren't familiar with your background you have a pre compelling story of when you were 24 years old out jogging what happened oh yeah I lived in Los Angeles at the time and I was a motocross racer dirt bike racer and actually I was just about to turn pro rode somebody else's bike and hurt myself you know I know athletes do stuff like that yeah you know when they don't want to miss a competition or miss a week and I I was jogging to get back in shape and I went out Memorial Day 1978 at Beverly Hills High School and went a lap and a half and dropped dead and you know at 24 you feel you're pretty invincible and I just got a little light-headed and thought oh gee I don't want a faceplant in the gravel and I remember looking at the grass and that was the last thing I remembered until I was being brought back out of it and luckily enough there was an anesthesiologist who showed up to go jogging at the try back within the next couple of minutes and he you know if you had to have anybody come try to rescue an anesthesiologist he started working on me till the paramedics got there and then they got there and you know jump-started me and took me to UCLA Medical Center in West LA which is a big nonce Ronald Reagan Medical Center where I spent 10 days in intensive care while they tried to figure out what had gone wrong and it was just a very scary experience you know and after coming out of the hospital there was you know there was additional things that impacted me and my interest in help I mean they put me on beta blocking drugs four times a day which made me you know depressed and sitting on the couch all day and changed my hair and my skin and you know sat around crying a lot which was undignified yeah so at that time and but all of this really sparked a huge interest in health and wellness and my God if I'm 24 and I'm healthy and I'm fit what else can I do what else can I can I learn in order to first help myself be healthier and then later down the line he when it became a professional interest it's how can I share these discoveries with others but yeah it was a very very very scary I mean the main thing I remember was when they were bringing me back to is that is the feeling of being lifted into the ambulance and then being moved down and you hear the sound go quiet around you because you're being moved into this space and they close the door and then they start poking you seeing if you can remember anything and um you know and and then they say well you see me doing good you're remembering these things I said well how could you know you didn't know me before you know I actually said that to the tech the ER guy you were so sassy back then I was my defense system was to you know you know try to turn it into humor mm-hmm but in fact it's very brief aside the one place out of this whole football field that I fell I fell on gum this is definitely it's stuck in my hair no one else knows but you and now your million listeners um yet they had to cut out in the ER it's like girl I know I know is talk about life you know laughing right under the most dramatic circumstances but but yeah it was a it was a wake-up call no doubt about and and one that I think a lot of people are suspiciously close to today without even realizing it a lot of the thing you know putting on fat or whatever and wanting to lose it is one thing that kind of gets people interested in this a little bit but more often people have a serious problem with their health that brings them into this kicking and screaming because they absolutely have to so how has your experience as it relates to die and health change since then what what do you wish that you knew then that you know now well I wish I knew what I learned when I went on this journey to make the documentary yeah then because it would have made a big difference I mean when when I internet didn't exist you know there was not a big health movement other than kind of the fruits nuts and flakes kind of idea in California back then and to learn anything about health I had to go to the metaphysical bookstore in the metaphysical of a metaphysical bookstore because the recce yeah because you know Barnes and Nobles and if they were even there but um you know the regular bookstores didn't really cover that it wasn't popular like it is now in the same fashion sure yeah and if you wanted to find anything that was alternative anything that was a different point of view that's where you went to go soba fine besides finding Shirley MacLaine's latest book you could you'd find Arnold eret who is the the fruitarian guy and and the whole range of macrobiotics was just becoming really popular in Los Angeles and so that's where I got my initial education and where I thought well I could do fasting you know I could do juicing I could do all of these things cuz none of that's new mm-hmm um people think it is yeah they think it is because they just heard about it right but but yeah it only exists because of people like Paul Bragg he you know and Jack LaLanne in this whole her early movement in the United States that uh you know is it least as old as most of your audience's grandparents here's not more yeah um the Banting right loco before though yes really well and the thing is is Banting wasn't really a story that was known over here at the time you know it Atkins was kind of popping up yes I'm well like I said I'm almost 62 so this is you know 40 years ago and um of roughly don't hold me to my math so um so yeah them the main things that I were able to come across that were from Europe was things like fruitarianism and you know fasting and things like that um the other thing that hit about that time too was a Harvey Diamond Harvey and Maryland diamond fit for life and so they got they got some TV time and they were the ones that weren't a natural hygiene which is where you you don't eat proteins and carbs together basically and in the morning you should have fruit up into lunchtime and then pick a vegetable and a carbon a vegetable or a meat you know same thing for dinner and keep that all separate and so so those are the things that were available to try that were different than you know Weight Watchers you know to try to get healthy and whatnot so I went through a litany of those things it was before most people started doing own blood work or testing and those guys you just did it and like these n1 experiments that people are doing and did it or is it N equals one yeah I buy whatever is of it uh so that's what I did and I I was a raw food vegan for five years you know you know and like I say in the movie until my mom was killed and I the emotional stresses became too much and it revealed to me that my diet no matter how well-intentioned wasn't working you know I didn't feel good anymore and I did water fasting and juicing and all that like I said and eventually after that incident with my mom passing and whatnot a little voice in me and it sounds very metaphysical just said eat fish it's gonna like eat fish yeah it so you know I finally gave into that and I started feeling much better mmm-hmm you know and it I still ate mostly raw foods and lots of fresh salads and you know what we would now call real foods yeah and you know and all that along with adding protein sources and and healthier fats were always part of that whole vegan ISM vegetarianism idea that invent mmm so so that that's what I did and then you know it was many years later that protein power came out where I saw the first inkling of the Paleolithic diet and things like that it was the complete unknown and and manting wasn't popular and hatkins you know he was vilified right you know in the press so yeah then none of this whole you know eating more protein or animal foods was was good yeah yeah Thank You Utley different world now what about when you made your your documentary you were coming in as a journalist and they're kind of transitioned into an advocate can you talk about how that happened and why oh yeah absolutely it's after the film came out I thought okay this is it this is kind of a seminal work for me this is a message I really wanted to share discovered all sorts of things I never expected you know and interviewed all sorts of people I never anticipated meeting and then people started sending me emails saying well what about this this and this and I said well it was in the movie yeah you know I'm thinking to myself I said but it doesn't go by pretty fast and there's a lot going on so I would write back and I'd say well here's the human food list and here's the nonhuman food list but I would quote you know dr. Sebring you know and then so I would get more of that then there became a couple of Skype related live shows back east and every time someone in the audience ago what about the China Study yeah you know being very defensive very upset sure because people don't like their belief systems challenged and um it seems in our species so I'll just keep going down with caveats and so um so those things happen but you know what really got me ultimately and they kept asking for lists and resources and books and um because that stuff was just starting to come out there were only a few places you could turn people to as resources and I'm like Rob and and and honestly I didn't push marks very much because marks didn't follow the scientific discoveries of the film you know so I tried to just kind of lean people in that direction without saying you know being negative about anyone else because everyone's on a different kind of a pathway there then we did some live uh screenings one in Reno like with Rob and yeah and I was asked by one of our post-production sponsors we was us wellness meets they sent us a little money to help finish get it done no editorial input but just just nice people yeah and they said well hey we want to do a do a screening out here in Missouri and in some little in Canton Missouri which is a little riverbed town where we come and so I went there and you know and and met with them and and had a really nice it was a really interesting evening and the the little movie house they had was pretty much packed and afterwards in meeting and grading some of the folks there a lady came up to me who is probably you know 65 ish all silver haired and started talking to me because she identified with my personal story she had had acute hyperglycaemia and a declining energy and health for 20 or 30 years yeah and and she took my hand and we were chatting and she said says this gives me hope hmm that I can feel better yeah and that just you know did that just cut me to the core in a good way you know a touch really touched my heart which sounds like you know a little you know whoo whoo but he did and and so I thought okay okay I got it's time to get off the dime and people keep asking for stuff so why not you know follow up go more deep deeply into the discoveries and share that and then also share more about the how-to the practice that's what people want to know afterwards though because the people struggle you know they've got favorite foods you know and they say they said well we really like beans and rice and ice well I'm glad you really like beans and rice you yet here's here's the science and you can try having these things instead yeah you know and and also why the how-to in the book is based on dr. Sebring's work he's and you're probably well familiar yeah with the fact that he has been practicing these ancestral health ideas and evolutionary nutrition with his patients longer than anyone in the US and um so you know he's had the time in the trenches with these people to see what works and what doesn't work and so in his practice yeah so let's talk about that a little bit the how-to what what does work what doesn't work what are some of the misconceptions about the Paleo approach to all of this well let me set this up a little bit by saying is that the Paleo movement and I know some of you folks have already been talking about when I say you folks popular podcasters in the paleo sphere that it's be any it's become the money word and any and you can call anything you want paleo in order to sell it right now it's it's gold well you know and unfortunately that has of course changed the original message that was put up by Loren Cordain and in subsequent science of evolutionary nutrition so one of the things that I think in our discussion here when we say you know who's right who's wrong human foods non-human foods is that the vast majority of people I have seen online go back to the same kind of quote in the film which is the two and a half million years of human evolution hmm what we miss I think is that the Paleolithic period is not all about modern humans it's there are three distinct periods there's a lower middle and an upper and and the real story arc is us becoming more and more meat eaters more and more animal foods more and more marrow more and more brains that led to the emergence of human modern humans you and I yeah so we're not really there during that two hundred to two and a half million years we're there at the end right if this thing called the Upper Paleolithic and I think a lot of people say well Homo erectus was coming out of Africa and they were eating tubers therefore I can eat tubers you know that's not the inaccurate rationale when you look at the science um that that what modern humans ate when they were at their peak was mostly animal foods and this is not me making this up right this is the Max Planck Institute and their discoveries from all over the world now whenever wherever whenever human modern humans could get it they preferred medium and large herbivores we eventually expanded into eating more fish inland and in the sea yeah and and all of that stuff shows up in this violent radioisotope ik bio analysis very detailed it's really interesting you can tell you know where it came from affect effectively so and that's what developed the smart so that when our resources started changing or dwindling dwindling or moving we moved into places where all those resources were not available then we were able to expand our survival strategy yeah now that as you know there's big difference between thriving and surviving you know so um as far as a species is concerned yeah so I think that that as a set up and there's some other other things we can talk about in our hour about that about the spread of Agriculture and what people were eating and what they weren't eating and all that which is the position I'm coming from yeah you know it's an evolutionary lens not my personal and one experiment idea it's that the how the how to which is the human foods and non-human foods started with the original evolutionary nutrition or paleo diet idea that started with Loren Cordain and then I think in some ways and it's no no disparagement meant towards Lauren but Lauren's not a doctor Lauren sent me to dr. Sebring yeah because he said you need to go talk to that guy because he's changed half the town yeah so so and and dr. Sebring has had you know 15 years plus in working with people who have had all sorts of problems and and helping them recover their health with all the medical records to back it up and the different trials that those patients went through because some people didn't want to give up this or stop eating that and then what happened when they did change what they ate and that's what led to the development of the human foods in the non-human foods idea and in the book that's the list that comes out it's based on that kind of field testing in dr.

C beings prep practice you know because you know he because of that exactly you know it's not me making it up and seeing what sticks when I throw it at the wall or what my peers think is a good idea or or any of that so you might get into the question or am I trying to backfill too much well let's get to the the human foods and the nonhuman foods just for people who aren't necessarily familiar with the the original Paleo diet from an evolutionary perspective right and and as I'm sure most of your folks know that have followed Loren Cordain know that he's shifted some of his positions as he's learned more as well but here's the quote I'll read it so that I get it exactly right the way that dr. Sebring gave it to me he breaks food into two categories human food and non-human food and the human foods would be lean meat chicken fish turkey et cetera preferably from an animal that's eating what it's designed to eat if fruits nuts and vegetables non-human foods are grains and he says which is probably the worst problem we've got dairy after two years old were not designed for dairy after two years old our species and certainly not from another animal and then beans and potatoes so those are the simple categories he puts them in because it helps people understand it and them and it makes it easier to use when they go to this supermarket is that what could be simpler but to list so here's here's a list what you're designed for and here's a list what you're not designed for like you know to try to make it easy to choose um so and I know this is another one of the things in the Paleo sphere and that when I look out there that is a subject of much debate yeah you know it's interesting because you know people like to fight for the things that they like and they don't want it and people don't want to change when I first interviewed along Cordain and Mike EADS years and years ago on an earlier project called diet evolution over the phone because if we didn't have this but the one of the things that they said and it was was that it was tough getting people to change from what their friends and their family and whatnot are doing sure and I called up a company that had become very popular at the time called the keto company because they made low-carb and he's he's I called him up I said okay what you making what's that all about and he says this is well we're in business because people don't want to change they want to have keto pancakes and they want to have keto chips and then when I have keto pasta and all that kind of stuff so and that was you know 25 years ago yeah and and now there's another wave of that that now has a paleo label on it is that you know people have a difficulty changing and or circumstances that they feel make it difficult to change dramatically and even if they go 30 days strict have wonderful results well I don't know what it is in us but some of us it's we're curious we want to go okay do I have to really do this all the way yeah can I can I do have a little fudge room and then that fudge room of course depends on your health and your age and your will being in your activity level and those kinds of things so um I'm kind of vamping here is this table so whatever at all as you see it and in what you learned in interviewing all these experts for the perfect human diet and kind of the original paleo what are the foods that you think a lot of people who call themselves paleo are missing out on that are actually truly paleo you know what I mean oh well the list that's based on the scientific evidence is mostly animal foods and I think and weird wealth right like for instance I'm drinking bone broth right now which has a bunch of marrow and marrow has become one of our favorite foods and I don't know that many paleo people who are out there eating brains but I know a lot of people who are paleo eating paleo pancakes right so there's there's an interesting dichotomy between what paleo actually should mean you know in an evolutionary sense and what it means in marketing terms in today's parlance oh yeah and what you can get when you go down to the local supermarket I mean just the folks what's available in towns that have Trader Joe's and Whole Foods is a lot different than towns that only have the A&P although I think they just went under um Oh on the East Coast for Safeway or Albertsons or whatever your local market is and um it's not common in the American diet in my experience anyway to to eat brains and all these other organ parts and whatnot we were all literally when I grew up it was pretty white bread and it was you know uh you know things were it was better if it was white it was better if it was purified of his better if it you know it didn't resemble anything in nature right yeah you know if it came out of a can you know or you boiled it to death and those kinds of things so um and I agree with you I think that's one of the the things about adopting this kind of a life and because I don't really think it's a lifestyle I think it's the it's the life we were meant to have medleys nutritionally that even Stephen Finney says if you're not eating a lot of bone broth and stuff then yeah well maybe eating a lot more salads makes sense yeah so that you have some way to get in some of those elements that you are missing by not eating the whole animal like we would have or like they still do in some indigenous cultures sure or First Nations cultures yeah and I'd say I think that's a lot of people are missing that and that's important and that as far as your well being plus it's a slippery slope when you decide you want to live on paleo muffins and pancakes right you know those are treats those it's just like when I grew up it was nobody a birthday cake when it wasn't their birthday you know if you had you know yeah you didn't drink cokes and stuff like that unless it was you were at a picnic in the park it wasn't in the refrigerator you know and now it's that you know what it is it's it's you know and I realized that cuz I saw it again in the book just before we started talking is that this is what they call a dilemma mmm and what a dilemma is is when you when you learn something and you know something and you are resisting doing what you know the dilemma is that making a decision you don't really want to make and that's people who are really hurting who have a lot of health issues well you know it may be easier to make that decision and say you know pancakes getting up tomorrow morning and having a normal life hello is it it may not be such a difficult decision and if you even Kirk is it Paisley the the sleep fellow does that yeah something like that Colonel Bob had some talks he says he's working with this the seal Navy SEALs and stuff and he's getting him to sleep more and he's getting to eat better but as soon as they feel better it's like they don't want to comply anymore right you know they you know it's a you know so it the dichotomy is is the resistance to taking on what you have discovered and learned even though you know it'll be better for you mm-hm you know so um in in our world now you know you've got all I think peer pressure is ramped up between the tweets and the you know the the hyper connectivity that's available now users you don't have as much quiet time to go think of something over yourself is that you got ten people on Facebook saying oh don't do that mm-hmm come on over for pancakes yeah so yeah yeah there's a lot of psychology in that and it which I'm sure you're familiar with that sure yeah so so yeah they should be eating to get back to the question we people should be eating more animal foods and animal products that are what we're really designed for and um and to the best of their ability and to as much as they want to they ought to be getting rid of that other stuff but and they'll be better for it and there's another piece of this too that I think a lot of modern paleo or modern media paleo skips which is just because it's chicken doesn't mean that it's truly paleo right like you said before this is a really important point a chicken that was raised in a way that chicken is supposed to be raised eating the food that it is evolutionally evolutionarily designed to eat and be healthy that is paleo right so if you put oh yeah absolutely our meats and all this industrial these industrial meats next to the things that our ancestors would have been eating it's it's a fascinating difference between those two things that a lot of people kind of miss because they're just like Oh hamburgers a paleo well yeah and it's sinchon again visiting with dr. Sebring we went back into oh boy you could get a rat out of him I promise you yeah you know it's because he raises his own cows and stuff and has them yellow tree and he'll say even just taking the commercial raised animal and his and putting it in the refrigerator and going away for a couple days how soon they'll spoil mm-hmm you know and you know besides all that how much nutrition you'll get out of them for me it's a no-brainer is that whenever you can get grass-fed or pasture raised it tastes better I mean you you look at it in the case and one is very red and vibrant and rich and and and then next to it is this pay a little thing or gray looking little thing that's either with they call it chicken breast or you know a piece of meat and you you would think it would matter more to folks but unfortunately a lot of folks it's just well it's there it's easy that's what I'll take now that said is that yes that's absolutely the ideal is to get as much pasture raised food as you can and from animals that are raised eating the foods they were supposed to eat and the the come around while people are learning is that for example people talk about lean meats well it's if you got commercially raised beef you can cut off that fat and then add back in healthier fats with it be fish oil or coconut oil or avocado or those kinds of things and moving the right direction mm-hmm you know towards more an optimal health situation again it takes people time to learn but you're absolutely right if you can get that now in the media that's often portrayed as alley Chisholm right you know they'll talk about that oh my god oh my god but you know if you can't afford to go to a whole paycheck that you know they're there folks that are really struggling and they give up and you know they're tired of the day and if they if they happen to have two parents they they they say and the kids are screaming they go okay fine we'll go to McDonald's mm-hmm you know um giving in for and maybe that's the best they can do right then but uh sadly enough the what happens is is that the media of course which is the pet in America we have commercial media right means it's sponsored media right and it's sponsored by the big companies that have the money and the people with the most money are sugar grain you know colas you know cereals and they're the most willing to spend that money to grow their markets mm-hmm so even though news and whatnot is supposed to be even-handed that I tell you you know there there are news directors and there are production staff and whatnot and they all have their own feelings about what you ought to be saying and it's not even and they also now even more so Good Morning America dr. oz all of that they're playing to you know to what they think their audience will keep their audience watching right and real hardcore science and information and accuracy doesn't necessarily sell on their show yeah um I mean you know God love them for all the good dr. oz that's a can of worms but you know if it is this last year or so it's it's adult live cartoons is it how do we illustrate this well we build a set and we use balloons and you know we have the balloons move through the intestines and then the balloons come out the other side and you've got this you know it is there all these these demos that are you know to keep people engaged right yeah you know yeah it's a the media is a sad state of affairs and many of their experts that they still call on for morning news and stuff like that are still very vested in the food pyramid and the food plate and what they always thought was true you know what they've been telling people for the last 10 15 20 years of their career and they don't want it takes a real courageous and person to sign up and say you know gosh that's what we thought we were we wrong yeah you know and quite honestly when you're sitting on the panel on Good Morning America I don't think they want to get that deep yes so uh this is the meat can you as as a person coming from media what else do you see that that you think people should know on the other end of it because knowing a little bit about how it works and being involved with some of that but we're deciding not to take sponsors knowing what that can do to the overall message the people who are looking over your shoulder making sure you're not saying anything that's too true you know that's too controversial in the wrong kind of way can you what else should people know about the the media machine where they usually get their information without necessarily noticing that it's propaganda oh well what should they know is that it's in I guess the easiest way is to say it's entertainment not education it's they they want to keep it you know unless it's a breaking news story where some country is blown up or something that that the the idea is most of that stuff is considered filler and pad that's why you mostly hear about diets and you know lose ten pounds in three days which of course they never used to say they said well if you lose more than two pounds in a week it's a fad diet right now they have people on regularly saying lose ten pounds in a week yeah you know and no one says anything right you know they don't say anything you know or they're their resident doctors sitting there we go evolution you know they didn't live past 30 yeah that's that you know why would I want to eat with they're eating well not only a is that wrong is that there are individuals have been found there as old as we are but maybe even as a desire so so you know that add that and they died for very different reasons like I'm sure you saw in the film and like I go into more depth in the book is that is they say well yeah they had their problems but they were very different problems than ours you know they weren't health problems because of what they were eating is because they were lunch yeah yes you know where they've gotten favorite problem when you reach a stagger different problem you know or a giant bear you know something like that I mean um yeah yeah yes so the media I people have to understand that it's a show you know and it's entertainment and I mean um and it plays - what specie yeah um now no I'm sorry I don't remember her name the paleo ista gal sure I haven't met her and I I think she's doing great work along with Lawrence let me set that up that way but what I noticed is when I watched her and when they went on dr.

Oz and when dr. Oz and his production staff set it up is that the explanation was that there were two things one is that it was extra values zone palms worth a protein fill your plate mostly with vegetables which of course is not reflective of the science of evolutionary health but it's what the audience will buy rights what producers on Oz will buy because that kinda is very food play dish you know just a little sliver of fat you know if it still goes along with the politics of the day and what most media print in other words continually say over and over so if you say something very different you know people are they're gonna go you know what yeah you know I thought I was supposed to eat you know and I know you eat giant salads there's nothing against giant salads but it's just the same that this is paleo right it's like problematic yeah it because then what are you saying is paleo but it really is it the evolution or is it the thing that people will eat today right exactly and in the media it's basically become whatever people will eat today and you know they're backing off on sugars oh yeah sugars bad oh yeah healthier fats is better there's you know slowly that naysayers are kind of coming over to this this side of health belief systems and of course at the same time then of course then they own it so we didn't learn that from the paleo people right we didn't that from them ancestral health people it's just that you know in fact you'll like this is that the first excuse for changing their position on fat with the American um uh the food plate people was that oh we just wanted to keep it simple because we didn't think they'd understand yeah so we said don't eat it versus oh there are good par good kinds and bad kind but so the thing is they're even covering their tracks revision is history as we move into this yeah so I mean so the bottom line you don't rely on media to get your best information you might be able to rely on some of the new documentaries not not just mine but that to to find people that are willing to dig in and go beyond what's popular and that's one reason why you have independent media why you have people such as yourself doing these podcasts is because the they're the only ways to really get it out mm-hmm you know into a larger audience and help more people yeah the yeah and well and and just is one quick example is if you were a follower of dr. oz in one week you might see paleo you might see grain brain you might see vagin you might see vegetarian and every single day that you saw that that show it's that was the best diet today right you know so I think it if anything the other side about being entertainment is that it Faust confusion mm-hmm which and as long as you're mired in confusion look you know the mark you'll keep watching and the markets not going to change you know because they're the those products will continue to sell right you know that they're claiming are okay for you so yeah oh it's so fascinating yeah yeah and it it in and I'll just I'll just tell it fast and hopefully you'll find it worthwhile that I left news because of a health story yeah I was in a small station in Bangor Maine of all angles sure I guess Manchus yeah okay so is channel 7 is a three-horse town 3 station and it was the beginning of the year and the Center for science and public interest came out with their annual report of the ten worst and best foods for you yeah so so we were channel 7 so I did the seven best foods and worst foods for you and like the worst fruits for things like cup of noodles because of the sodium and stuff and you know McDonald's and this kind of thing and you know and I went out and shot the footage of course and did the report based on the scientific report that even the national news stations had covered yeah talked about the way it was the my news director walked in and said we can't run that story you have to redo the whole thing that's said he says well because McDonald's and so there are sponsors mm-hm and that's never supposed to happen in regular news right ever you're supposed to there's supposed to be a sacred line there between commercial and news and and it was that was my last straw there that was that was opposite than the heartwarming story of what had become an advocate or you know the perfect human diet ancestral health all of that it's that it was the oh my god this is really a bad I'd play stubbe sø so um yeah didn't necessarily get better after that happened right oh no no the media hasn't gotten any better you know everybody has their own opinion there's a lot of them because of the way the Internet has grown there's a lot of stuff from that is not vetted you know so they can say anything and it'll run on Huffington Post as if it was a national news from Tom Brokaw right now and get the same kind of validation and it shouldn't you know anything again I saw some stuff recently about paleo and paleo porridge and you know all that kind of stuff and I'm just going excuse me the fact the lead on one story some young lady who you know I looked her up I tried to find out what she came out this is like her first job out of college yet she got to run with the main story and and in in her lead she talks about basically the big guys the big corporations going after this small little company in Campton foods you know and like oh poor them oh they're getting beat up because they're trying to come up with a mayonnaise that doesn't have eggs in it you know well that poor little company is backed by Bill Gates a mega billionaire from you know somewhere in Asia I don't know but they're not some poor little company you know they're in every Whole Foods they're massive they're just as big you know so that's the point is that that these stories can come out and they're tweaked to the reporters or author's personal point of view and did a almost as if they were on their own personal Facebook page just is talking to their friends saying oh don't believe them they're bad right you know so we show you that that's I know I'm going on and honestly well it's fascinating right because there's there's the media world which is a machine and it works in kind of a predictable way that a lot of people might not be aware of including myself I was getting a lot of my information from running magazines from the media from conventional wisdom and and that whole side of things especially when I was eating low-fat as my doctor recommended when I got fat and sick might in my early 20s and then you see what's what's happened today with the internet and all the things that are clickbait and running my own blog and podcast and seeing some of the things that get attention and seeing some of the people around me how they learn to focus on traffic and the amount of clicks that they get compared to the actual truth that's that's in whatever they're saying those are fun mentally different things and there's a calculus that goes into creating content especially on on the internet that is much different now especially if people are looking to get a lot of attention a lot of traction and unfortunately a lot of the things that attract the most attention aren't necessarily based on the most truth in fact that can be the opposite right so how do you see things going in the next few years as it relates to that well I think people have to become more discerning yeah it's uh when I look at that and you know I just launched my own blog and stuff and I'm trying to stay the reporter there and share new science and things we discovered and you know all that kind of stuff and you know I've got like 230 followers you know instead of your hundred thousand and it's like it's the the people who want to become Internet entrepreneurs is the they're like commercial television there's a formula that many of the most successful entrepreneurs that are that are the early adopters of internet marketing have used and they sell that as a template mm-hmm and um I don't know why but it works even if people have seen it 30 times from 30 different people you know used to say it this way you follow it with that you do this then you give the link to your product you know and it's a so I don't think that's necessarily going to change because people buy I mean it works you know as far as an economic commercial engine and it's made people wildly you know wealthy in in in an opportunity that would have never existed ten years ago Chur or a little more so I don't think that I think you're right people have to get their own level of discernment where they know whether a person is you know coming from their heart not just because they're telling you they're coming from their heart not just because I'm telling you it's massive value more massive you than you've seen anywhere else yeah it's only $3,000 because people are getting massive value don't care about price yeah because I thought I told you you don't care about price if you think you're getting enough value you know so I mean that's what I see in my limited exposure to that because you know now that I'm advocate I'm saying well okay like you got the book how can I get the word out to hopefully people will buy the book not just for me but to get the message I mean I'm not gonna make a fortune on this book me the real reason for the book besides giving people something that they genuinely asked for was that I thought it would help bring more attention to the film because books are different since I met you and new authors came up and said it's very interesting is people are very willing to share books yeah but generally they don't share movies in the same way yeah I guess that's yeah it's very interesting when it first came out and it was all brand new and kind of hot people went oh yeah great but now I'm not sure it would be one of the first resources unless someone like you a robber or some says oh well don't forget this is a really good basic education for all the things we're talking about and when people do their talks they quote books and I've heard quotes from the movie but no attribution hmm but you books will get attribution yeah so you know um and I don't know why but it's just what it seems to be going um yeah so like you it's it is it's trying to find a way to it you know genuinely help people yeah and and not be smarmy and not not sell you know label something something it isn't right and um you don't have some sincerity you know and not not just because I took that's the other thing is I just don't get it free I know they're gonna the CJ hot breaks down on my show what X it'll get some clicks I guess you know is I just don't get it why people um the some of the internet marketing stuff it just really bothers me yeah you know it's that I'm so good you know I said well if you're good wouldn't people recognize is that just because you did good things or you pointed out good things and maybe I'm old-fashioned yeah you know but but yeah we yeah I just see that all over the place you know and I mean at what I that's one of the things I like about you and Rob it's like look we had a story you know it's like it's like we we were hurting yeah no Rob almost dies you're fat sick and miserable you know um sentence the focal point of the rest of our lives like like everyone else around us but yet it's really interesting to see especially in the past few few years since since we met a lot of people kind of coming in and outsourcing their entire business side because they're the marketers not the people who are like we're eating this for dinner people think no one's argue with Rob whether he's paleo or not I mean that dude is paleo I've met him many times and hung out and and it's real and the problem is I think a lot of people who are getting traction these days are are not necessarily real they're not living the story that they're selling to people and so that's something that's you know a big problem in the modern media world but I think people like you CJ putting out your films and and your upcoming book and and a lot of other people who are really living their own story they bring it to life and and hopefully people on the other end of the message I know anyone who is listening to this really buy into the people who are doing it for the right reason so keep it oh thank thank you thank you so much you know yes so the media hits a I don't know I have a story I should probably just say for coffee I don't think we want to hear it I know people are gonna hate me for this but ask me after the show ah yeah oh yeah you bet all right so we're just we're just about out of time but CJ where can people find you and what are you working on next well CJ hunt reports is my new main site and that's work everything's been brought together it's the new home of the perfect human diet film it's for the for the book you know easy wait like all sites you know easy ways to access that at Amazon or your book store and those kinds of things the ongoing blog which I you know my goal is to bring a different perspective and a different point of view to a lot of these issues than what you would know we find on because I'm not a coach like you I'm not trying to teach people how to you know lose weight or be healthier in that fashion you know um you know and exercise right you guys are in a different stage of your life that that that's all very real and for me to go back to where I was 24 and tried to be that person yeah um would be insincere so yeah CJ hunt reports calm and all the links to everything else of course are on that site and some new projects is I'm going to do another film at this point titled perfect human diet - and it's to address the questions that have come up since the first film came out and also to a go after it more has an advocate is almost everywhere that the film is shown somebody stands up and says even in a live audience we're not well what about the China Study mm-hmm I go well okay what about it you know and it's like you're ripping their heart their guts out yeah because because they've so firmly believe in that so we're gonna get a in a scientific straightforward fashion not in a trying to beat somebody up fashion you know talk about and get to the truth about the China study because a lot of people are following that and my personal opinion is that it's deleterious and you know and and often abandoned later at people have been doing it for a while yeah and also to get into the politics of the new food plate which comes out supposedly in December and it's not going to change much although some of the they may do some fancy dancing on the language but they're still basically basically you know selling cereal right and a you know as being healthier than animal foods and then also to get into sustainability and as you know and I'm sure is that animals could save the planet if they were properly farmed you know and and grazing the Helen um oh dear see you should never bring up a name you don't remember the whole thing like it's show so but anyway yet that they'll think about sustainability and really setting the record straight on that from because people don't get exposed to that you know so I think I think that's the arc that will be following is to well the next steps that came because of the first film and then also much more of a like in the book and a more decisive you know this is what we really think people ought to be doing it's it's a it's who's right who's wrong what will it what really works so um and I think that's the kind of thing that hopefully will create the kind of emotional connection and not just be you know the the mental side that will help be another level of a wake-up call for folks so that's my long off-the-cuff commercial about the next film awesome but in the meantime I'm I want to say a very huge thank you to you because I'm a filmmaker I'm not I haven't invested my time in life into building a platform and helping people like you have and to bring the attention back to the film and to this new book I'm very grateful because you know it's a it's a it's a huge help and it's in getting the message out and helping people have better lives I mean it's is and I truly believe and it's it's like the subtitle of the book it's the health and life you deserve you know it's it's yeah okay yes I'll see CJ thank you so much for coming on it's I think everyone can see and feel your passion for this you're doing it for the right reasons we need more people like you so thank you so much for coming on show thanks Abel I really appreciate it thanks again for listening to fat burning man don't forget before you go check out fat burning tribe com if you have a question for me that you want answered about how to improve your performance what to eat for dinner how to drop fat quickly how to improve your overall health or anything else we answer all of your questions there so quickly you can get the first month for just $1 for a limited check it out at fat-burning tribe dot-com all right I'll see you there there's another product harkens back to yakin sales and why so many of the low-carb crab are holding onto mountain at 1 Peter I felt this when I was at first .

Video Description:

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This week we’re here with CJ Hunt, the man behind the hit documentary, The Perfect Human Diet. Among other things, you’re going to learn why you should NOT get your health information from the news, how the media machine tries to confuse us, and why eating marrow and brains is good for you.

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October 31, 2020 Tags : abel , abel james , CJhunt , fat burning man , fbm , Paleo , Paleo Diet , podcast , Video

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